Since you only have 160 characters to work with, it’s crucial you make the most of the space in your Twitter bio. Whether you’re growing your brand, promoting your business, or building a personal audience, your bio is going to be the first thing people visiting your page will see and will be made or break as to whether they choose to follow you.
However, despite seemingly relatively straightforward, there are plenty of common mistakes people make which prevent them from making the powerful impact they could. To stop this happening to you, here are the eight mistakes you need to avoid.
1. Saying You’ll Follow Back
Perhaps the most significant mistake people make when writing a Twitter bio is to state they follow back and return the favor. If you’re a legitimate individual or business, you don’t need to create this desperate impression, but instead, rely on the value of the content you put out there.
2. Using ‘We’ or ‘Us’
People like using social media because it has a personal feel to it, and using words like ‘we’ or ‘us’ creates the impression multiple people or a business run the page. This can be off-putting to a lot of potential followers, so instead stick to using ‘I’ or ‘me.’
3. Loading Your Bio Up with Hashtags
While it’s essential to use hashtags in your bio to help people looking for you discover you, it’s just as important to make sure you’re not overloading your bio with them. It just looks messy, and it won’t read well.
4. Trying to Sell Straight Away
Of course, putting what you have to offer people in your bio to make people aware of it is a great idea, and is encouraged. However, spamming people in your bio to buy your book or check out your website is too much of a hard sale, and it’s going to put people off.
5. Not Writing Accurately
Let’s imagine you come across a Twitter bio that’s full of bad grammar, poor spelling, and is just reasonably unreadable. Are you going to follow this person or business? Probably not, and people won’t for you.
Fortunately, even if you’re not a writer, there are plenty of online tools that can help you produce a high-quality and well-written Twitter bio.
Simplegrad – this is a tool designed to help you with your writing and finding your own style.
6. We Don’t Own This Content
People who put this in their bio are wrong on so many levels. Firstly, reposting content on your Twitter feed from other people is not a legitimate practice, and the people who come across your profile are going to know this and won’t follow you.
“Twitter can be an aggressive place and writing stuff like this in your bio may seem like a good idea to cover yourself in case anyone finds out, but stating it is even worse. If this is a practice you do, just stop. Your profile will be much better off in the long term” shares Lisa Hardy, a social media manager for Academized and Paper Fellows.
7. USING ALL CAPS LOCK
Doesn’t look nice, does it? While you may be tempted to use CAPS lock to draw in people’s attention to your bio, it’s an unwritten internet rule that this refers to shouting, and nobody likes to be shouted at.
Of course, if this relates to your specific brand style, then fair enough. However, for the vast majority of people and businesses on the internet, this is just going to be off-putting, and they won’t bother following you.
8. Using Useless Jargon
Buzzwords are now a thing of the past, and there’s no point in using them in your bio because people have grown wise to them. Using words like a marketer, entrepreneur, influencer, or any of these generic terms is just going to push people away.
Instead, be yourself and showcase your personality through your bio. After all, this is your space to show the world who you are and what you’ve got to offer, so do it.
As you can see, there are a lot of key mistakes you’re going to want to avoid when it comes to writing your Twitter bio. Make sure you’re being smart and not falling into the easy temptations. Be yourself, and you’ll be sure to stand out from the crowd.