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Top 15 Marketing Bloggers to Keep You Informed, Interested, and Influential

Netanel Baruch
September 12, 2018
11 min read

When it comes to marketing, there’s more information available online than most of us know what to do with. In fact, it can be a little overwhelming to know what to read, who to follow, and why. That’s why, to make your life a little easier, we’ve collected our list of the top 15 marketing bloggers online. Click To Tweet

Each of these individuals brings something unique and thought-provoking to the marketing realm. They are experts in their field and offer insightful advice on a range of topics from social media to writing, SEO, and more. These are individuals you definitely should be following for all the latest marketing information.

Julia McCoy

Julia McCoy – CEO of Express Writers – #ContentMarketing

Julia McCoy is the CEO of Express Writers, a content marketing agency. She’s a serial content marketing, blogger, entrepreneur, and best-selling author of Practical Content Strategy & Marketing. McCoy is also an educator with an online course titled, The Content Strategy * Marketing Course.

McCoy blogs on Express Writers and shares tips on writing. She discusses everything from common grammatical errors to avoid to copywriting secrets and using the right keywords Click To Tweet. She’s the blogger you want to follow if you’re looking for specific advice on how to improve your writing and use it to bring in more leads and customers.

Lilach Bullock

Lilach Bullock – Founder of Lilach Bullock Limited – #LeadGeneration

Lilach Bullock is a lead conversion expert, speaker, and content marketing and social media specialist. Forbes listed Bullock as one of the Top 20 Women Social Media Influencers. She’s known for helping scale businesses online as well as coaching, brand building, and more. She’s the founder of Lilach Bullock Limited.

On her blog, Bullock focuses on offering simple how-to guides that cover a wide range of topics from video marketing to webinars, sale objections, blogging, and more. Her posts are accessible, detailed, and actionable. By the time you finish one of her posts, you should have a set of action items that you can use to move forward.

Rebekah Radice

Rebekah Radice – Founder of Rebekah Radice Media and RadiantLA – #SocialMedia

Rebekah Radice is the founder of Rebekah Radice Media and RadiantLA, two premier training and development companies. She’s also the CMO of Post Planner and has spent the last ten years teaching leaders how to implement purpose-driven marketing systems. She’s an international keynote speaker as well as the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth.

Radice’s blog focuses on social media advice and was voted one of the Top 10 Social Media Blogs by the Social Media Examiner two years running. She shares passionate and insightful advice on a myriad of topics including how to earn money on social media, improving conversion rates, and writing better content.

Nicole Hyman

Nicole Hyman – Founder of  We Do Blogs – #ContentMarketing

Nicole Hyman is a social media and content marketing expert. She’s the founder of Byte Me Media and We Do Blogs, two content marketing agencies. She’s all about helping organizations and individuals develop a robust online marketing strategy with quality content and well-defined tactics.

Hyman’s blogs are research-based and filled with facts and insight about content marketing that you need to know. She shares her insight on the We Do Blogs website as well as LinkedIn. Hyman is an up-and-coming expert you’ll want to keep an eye on.

Mark Schaefer

Mark Schaefer – Executive Director of Schaefer Marketing Solutions – #DigitalMarketing

Mark Schaefer is a globally recognized keynote speaker, educator, and business consultant. He’s also the chief writer at the Grow blog and the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Bloghttps://www.assoc-amazon.com/e/ir?t=schaemarkesol-20&l=as2&o=1&a=0071811168 , The Content Code, https://ir-na.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=0692372334 and The Tao of Twitter https://www.assoc-amazon.com/e/ir?t=schaemarkesol-20&l=as2&o=1&a=0071802193 . He works with both companies and executives to build marketing and social media strategies, working with such big name brands as Adidas, Johnson & Johnson, Dell, and Pfizer.

On the {grow} blog, you can find a vast range of post all about the fast-changing world of digital marketing. His posts are forward-thinking, short, and insightful. Think of his blog as bite-sized topics to wet your appetite and get you asking questions.

Madalyn Sklar

Madalyn Sklar – Social Media Power Influencer – #TwitterMarketing

Madalyn Sklar is a Twitter marketing expert, serial entrepreneur, and community builder. She has 22 years of digital marketing experience and 13 years of social media marketing experience. Sklar is ranked the #1 Social Media Power Influencer in Houston. You can find her insight shared on #TwitterSmarter, podcasts, and on her blog.

Sklar’s blog focuses mainly on Twitter and provides in-depth insights on everything from creating fresh content to using chatbots, developing video, and building business opportunities. Her blog is especially interesting because she regularly brings in guests to interview and gain their unique insight.

Kami Huyse

Kami Huyse – CEO of Zoetica Media – #DigitalStrategy

Kami Huyse is the CEO of Zoetica Media, a digital marketing and public relations agency. As a veteran public relations specialist with more than 20 years in the business, Huyse is a national leader on the topic of PR. She’s also a social media expert who speaks at events and conferences across the country. Her ideas and insight have been shared in several books as well as on influential websites. She was named one of the 20 top people to follow in PR.

On the Zoetica blog, you can find countless insight on subject ranging from how to start a podcast to how social media is shaping journalism. Each blog on the website is broken down into helpful tips and bullet points that are easy-to-follow and offer detailed information.

Yam Regev

Yam Regev – Co-Founder and CEO of Zest.is – #ContentMarketing

Yam Regev is a multi-disciplinary marketing entrepreneur with over ten years of experience. He’s the co-founder and CEO of Zest.is and an expert in scaling B2B and B2C companies and organizations. Regev uses performance-oriented strategies to construct successful organizational structures and create a highly-engaging user journey.

On his Medium account, Regev shares insight into various marketing topics such as content marketing, product growth, scalable marketing, and marketing tools. His posts add a human element, sharing from personal experience, which makes them engaging and interesting reads.

Roy Povarchik

Roy Povarchik – Growth Hacker and Content Marketing Consultant – #GrowthHacking

Roy Povarchik is a growth and content marketing expert as well as an avid blogger and keynote speaker. He works with startups as a consultant to help them improve various aspects of their brand and marketing strategies. He’s also the co-founder of Cariboo and the growth agency Stardon.io.

Povarchik’s blog covers a range of topics from improving the customer experience to understanding market segmentation. You’ll also find many articles focused on growth hacking, which provide powerful insight into how to gain more followers, customers, and leads.

Jeff Bullas

Jeff Bullas – CEO at JeffBullas.com – #DigitalMarketing

Jeff Bullas is considered one of the top content marketing influencers on the web. He’s a blogger, author, strategist, and speaker who works with both companies and executives to create powerful online brands. Bullas has been featured on Forbes, Entrepreneur, and Inc, and he’s been called everything from the “World’s #1 Business Blogger” to the “#1 Global Digital Marketing Influencer.”

25 million readers follow the Jeff Bullas blog looking for insight on digital marketing, social media advertising, customer experience, brand building, content marketing, and more. His blogs are known for being catchy, interesting, and detailed. You’ll find that his blogs go in-depth into a variety of topics for deep reading.

David Boutin

David Boutin – Content Manager for Social Quant – #SocialMediaMarketing

David Boutin is a digital marketing blogger, a writer/editor for Social Quant, and a social media marketing expert. His expertise is in creating profiles and helping companies/individuals showcase their best self.

You can find Boutin’s posts across the internet covering a wide variety of topics. However, his main focus is social media marketing, meaning you’ll find insightful content on topics such as how to connect on Twitter, Google Chrome extensions, and more. His articles are best for their actionable items and how-to guides.

Lee Odden

Lee Odden – CEO at TopRank Marketing – #DigitalMarketing

Lee Odden is the CEO at TopRank Marketing, a digital marketing firm offering content and social media marketing services as well as SEO, influencer marketing, digital advertising, and more. Odden is also the editor of Online Marketing Blog and has been cited in The Economist, Forbes, and the Wall Street Journal. He’s also the author of Optimize and can be found speaking at conferences around the country.

You can find Odden’s marketing articles on the Top Rank Blog where he shares his digital marketing expertise. He writes about a range of topics including content marketing case studies, influencer marketing, link building, and even artificial intelligence in marketing. His articles are written to the point with exciting insight you can implement on your own.

Andy Crestodina

Andy Crestodina – Co-Founder and CMO of Orbit Media – #WebDesign

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning web design and development firm focused on creating results-driven websites. He’s also a top-rated keynote speaker, content marketer, and author of Content Chemistry: The Illustrated Guide to Content Marketing.

Crestodina shares his marketing insight on the Orbit Media blog covering a range of topics including SEO basics, how to create the perfect social media profile picture, and lead generation best practices. His blogs are always straight-forward, engaging, and broken down into easy-to-follow steps with actionable advice.

Hiten Shah

Hiten Shah – Founder of Crazy Egg, KISSmetrics, and Quick Sprout – #SaaSMarketing

Hiten Shah is the founder of three SaaS companies: Crazy Egg, KISSmetrics, and Quick Sprout. This makes him an expert in SaaS marketing. Shah is also a frequent advisor and investor in marketing companies including Buffer, SlideShare, Latergram, LinkedIn, Trackr, and more.

Shah takes all of his expertise and shares it in a weekly email newsletter called SaaS Weekly and on his blog Hitenism.com. He covers a little bit of everything in his content, though he mainly focuses on SaaS marketing. Shah also writes about topics such as growth, business sales, product marketing, and more.

Who Do YOU Recommend?

Do you have a favorite influencer that you follow online? Is there a blog that you find insightful? Everyone has someone who they regularly learn from, let us know who that person is for you! You can reply in the comments or contact us on Twitter to let us know who you’re following, and you could see them on our next list!

When it comes to digital marketing influencers, there are a thousand different people, companies, and groups to choose from. Everyone provides their own unique spin, insight, and conclusions, which is why we love to follow multiple influencers because we never know who’s going to speak to us on a particular topic. If you’re looking to get started with your list of favorite bloggers, be sure to check out our list above and head back to our blog on a regular basis to see what we’re talking about next Click To Tweet

 

Netanel Baruch

Netanel Baruch, an Online Marketer at Commun.it - after 3 years as a business owner as a Wedding planner, join to the worlds’ entrepreneurship with a passion for marketing and especially for content marketing. Managing the marketing activity of Commun.it, and our community on Twitter. If you have a crazy idea of how to cooperation, feel free to share with me.

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