In this post you’ll learn:
- What a campaign is
- How to setup and use campaigns
- Why you should start using campaigns today (if you aren’t already)
Anyone can flood Twitter and Facebook with clickbait, some hashtags and the occasional dancing cat. The tricky part is using these platforms to build meaningful relationships. And if you’re like most people, you’ve probably wasted a decent amount of time trying to engage other Twitter users without very much to show for it. Sound familiar? Well not to worry. What you need is a game plan, otherwise known as Commun.it’s Campaign feature. Easy to activate and even simpler to manage, we’ll show you how to use this nifty feature to nurture your online connections in no time.
What is a campaign?
Campaigns make it easy to send targeted tweets to different members of your community including people who retweet you, top engaged members as well as leads. While they do bring an element of automation into your social media management, they rely heavily on data and our algorithm. So rest assured that when you activate a campaign, you’re not simply shooting in the dark. Campaigns bring an intelligent, data-based approach to social media automation, and are at the heart of what makes Commun.it’s social media offering unique.
We like to think of Campaigns as online social etiquette which if used correctly will give others a reason to remember you. Perhaps the best analogy is when a colleague sends an email or text message thanking you for a job well done. Running campaigns effectively can have the same effect. They can make people feel warm and fuzzy inside, and will give them a good reason to engage with you in a meaningful way. But keep in mind that campaigns are not some quick fixing engagement elixir. *They need to be used intelligently and strategically in order to be effective.
How to setup and use campaigns?
It only takes a few minutes to activate a campaign. To get started, click “Campaign” on main dashboard. Once you do this all the default campaigns will start running.
The easiest way to configure a campaign from scratch, is to edit an existing campaign by clicking the ‘edit’ button. One of the most important things to consider is who you’re targeting. As you can see, you have several options including top engaged members; top new followers; recent retweeters; top leads and top influencers. You also have the option to send a private (DM) message to new followers. This can be an effective way to thank and engage a new follower.
In addition to deciding on who your campaign will target, you can set the campaign frequency. Some campaigns (for example directing top engaged members to your new blog post) you want to send weekly only. While others campaigns, like thanking top followers you may decide to send daily. It all depends on the specifics of your social media strategy, and what you hope to achieve.
The key to an effective campaign is to customize the mention, or text you’re sending. If you’re using one of the Commun.it templates, we recommend you personalize the text. This can be done by clicking the ‘Edit’ button. It’s also a good idea to make sure the text sounds like you. Ask yourself whether that’s something you would say, and whether that’s how you would say it. Remember, authenticity is key. If you want people to engage meaningfully you need to be yourself.
Why you should start using campaigns today
Campaigns can help you if:
- You’re not sure who to engage with
- If you’re looking for a meaningful way to build relationships online
- You’re looking to boost engagement
If you launch campaigns and use the properly you will see an improvement in engagement. It’s just the way social interaction works. We recommend starting off with maximum 3 campaigns.
Whatever you do, be sure to give campaigns a try. They’re a powerful tool that adds sophisticated automation to social media, and can dramatically boost your engagement.
Be sure to check out our next post, where we’ll explore how you can get the most out of a campaign. After all setting up a campaign is the easy part. Now it’s time to tweak, optimize and get some results!