Can your business use Twitter as it was meant to be used? It seems like a simple question, but if you’ve ever started a Twitter account you know it’s a lot more complicated than it appears.
Twitter is a real-time social media platform that is second-to-none at connecting your brand to your followers, but it requires a lot of time and effort to make that connection possible.
Unfortunately, too few businesses understand what it takes to properly leverage Twitter and its 330 million monthly active users. And this is a major problem considering that 93% of people who follow a small- to medium-sized business on Twitter plan to purchase from them, and 69% have already purchased from them based on something they saw on Twitter (Twitter and Research Now).
So, how can your business make sure that it’s using Twitter to its full advantage? It starts with scheduling tweets.
Importance of Scheduling Tweets
Three years ago, Twitter revealed that more than 500 million tweets were sent per day. Since then, Twitter has only referred to “hundreds of millions” of tweets per day, and either way you slice it, that’s a lot of tweets. To stand out in the midst of so much noise, and if your are not one of the top 100 most twitter followers your business needs to be highly active on the platform, and that’s where scheduling comes into play.
By scheduling your tweets, you can ensure that you’re being social when the conversation is happening, which means you have the best chance of high engagement. Scheduling also helps you to improve your marketing productivity by allowing you to plan out your content calendar in advance, saving you time and improving your business’ visibility. Click To Tweet Finally, scheduling lets you focus more on Twitter experiences such as retweeting and having conversations instead of coming up with new tweets.
How to Schedule Tweets That Get Results
The question is, “How do you schedule your tweets to get the best results?” Nobody likes to be inundated with a torrent of tweets, so how do you get across your brand’s message without being spammy and in a way that makes your audience want to engage with you? It’s all about understanding how to use Twitter right and how it’s work.
- How Many Tweets
On Twitter, more so than any other social platform, tweeting often is vitally important. The reality is that there are around 6,000 tweets per second, which means you have a lot of competition for attention. Your brand needs to tweet often enough to get in front of your audience, but what exactly does this mean?You need to keep your Twitter stream active, but not too active. Click To Tweet According to Salesforce, the optimal number of daily tweets for peak engagement is between one to four tweets per day. Tweeting too often can actually hurt your engagement, instead, tweet throughout the day when your users are most active (we discuss this in the next section).
- The Best Times to Tweet
According to sproutsocial, with more than 350,000 tweets sent every minute, finding out when to post to garner the best engagement can feel like searching for a needle in a haystack. However, that doesn’t mean that you should just tweet whenever you want and ignore when your audience is online.
The truth of the matter is that Twitter users are highly responsive and expect their favorite brands to be equally as responsive Click To Tweet, so by tweeting at the right times, you can expect better engagement.
So, when are the right times?
- Friday between 9:00 am and 10:00 am is the best time to tweet. Friday is the best day for tweets, period.
- To get the most engagement, tweet every day between 10:00 am and noon.
- Avoid tweeting on Sunday mornings when users don’t engage.
- Tweet on weekends (brand engagement is 17% higher at this time). Saturday mornings and Sunday afternoons tend to garner good engagement.
- Don’t be afraid to tweet at night every day except Saturday and Monday.
- Tweet at around 5:00 pm for the best chance of retweets (Kissmetrics).
(Image via sproutsocial)
To find out when exactly your audience is most active on Twitter, you can use the free tool from Tweriod and start tweeting when your audience is listening.
- The Best Tweet-Length
Twitter has a character limit—it used to be 140 characters but was recently increased to 280 characters—but that doesn’t mean you should max out every last character. In fact, research shows thatshorter tweets tend to get better engagement. Click To Tweet The latest research reveals that the average tweet length is still below 50 characters, and the ideal length for engagement is around 110 characters—these tweets get 17% higher engagement.
Shorter tweets are easier to read and comprehend, so users like them better. Just check out these findings by Track Social, which demonstrate that you’ll get the most retweets with tweets between 71 and 100 characters.
- The Best Types of Tweets
Not all tweets are created equal. More visual tweets—tweets with videos and photos—get far more engagement than text-only tweets. In fact, you can increase your engagement by 150% just by including images. As for tweets with videos, they are six times more likely to be retweeted than tweets with photos, and three times more likely to be retweeted than tweets with Gifs.
For another visual tweet option, considering live streaming. In Q3 of 2017, Twitter live-streamed more than 830 events and 96 million hours of live user-generated content. Live stream is an up-and-coming way to garner more engagement on Twitter and to have deeper conversations. Click To Tweet
Ideally, Buffer recommends a ratio of image to non-image tweets that’s 70% in favor of images and 30% in favor of text.
- Tips for Better Tweet Engagement
To get the most engagement from your tweets, there are a few things you should do.
- Ask for Retweets: Less than 1% of brands ask for a retweet, but when you clearly ask for a retweet you’re 12 times more likely to get one according to Salesforce.
- Use Hashtags: Tweets with hashtags receive double the engagement rate. In fact, when you add hashtags to your tweets you can expect to get more followers, increased link clicks, and a better reputation. The key is to use hashtags appropriately by keeping them concise, conversational, and purposeful.
- Include Links: 92% of all Twitter interactions happen when a reader clicks a link. Link tweet get 86% more retweets!
- Join Discussions in Real Time: Twitter is all about being timely and relevant. You can use a software such as Mention to follow brand topics and to receive alerts when conversations happen that pertain to your brand. This way, you can join discussions as they occur.
- Leave it to the Pros at Commun.it
Finally, one of the best ways to ensure that you get the most out of your business Twitter account is to leave it to the professionals at Commun.it. Commun.it is an all-in-one Twitter tool that makes it easier than ever to schedule your business tweets at the best times (based on smart algorithms that use AI to determine when your followers are most active). This means that you can maximize your organic reach by only tweeting when your audience is listening.
Best yet, when you use Commun.it, you don’t have to figure out how to create tweets that get the best engagement. In the tool’s dashboard, you can choose the topics that matter most to your audience and let Commun.it create tweets that garner engagement and spark conversations. This makes it a simple matter to reach your goal daily tweets and to send out posts with the right length, links, hashtags, and more.
To get the most out of Twitter, your brand needs to understand how tweet engagement works and how scheduling can help you get the best results. When you schedule your tweets, not only do you improve productivity, but you can ensure that you tweet as often as you need to and at the times that work best. Just don’t forget that more goes into tweeting than just how often you tweet. You also need to consider tweet length, adding visuals, asking for retweets, using hashtags, and more.