A few years ago, I was going through my Twitter analytics just like any other day when I noticed a huge spike in the number of people who visited my profile.
It stroke me as odd since I didn’t do anything different. It just “happened”.
After some digging, I discovered someone had shared a post from my blog and the tweet got 150 retweets.
Anyway, many people who saw the tweet decided to visit my profile. Some of them followed me and a few interacted with my tweets. The tweet that was at the top got the most attention.
That’s when I realized a pin tweet is a must for people who wish to attract attention to something specific.
Keep reading because you’ll learn how to pin a tweet, which in turn, will help you gain instant credibility, make more sales, and grow your audience.
A pin tweet is a tweet we attach to the top of our tweet stream. It’s the first tweet people see when they visit your profile and it’s also the tweet that gets the most attention. Your job is to think of a way to use that attention to your advantage.
The ideal time to pin a tweet is when you want to attract some attention to something you think it’s important. For instance, Pat Flynn pinned a tweet about his book Will it fly? hitting The Wall Street Journal bestseller list.
This instantly shows he is an authority in the industry and builds instant credibility.
Here’re some ideas for your future pin tweet:
- You receive an award (recognition of some kind);
- You want to share something (a video, blog post, podcast, etc.);
- You want to build your email list by giving access to a .pdf (or something else);
- You are doing a collaboration with someone noteworthy in your industry;
- You are inviting people to reach out to you.
Those are some ideas, but you can use pin tweets in a myriad of ways. It all depends on your creativity.
You can pin a Tweet to your profile so that when others visit your profile, it is the first Tweet they see but have in mind that you can only pin tweets that were sent by your account. You can’t pin normal retweets nor other people’s tweets. To pin a retweet, you need to add a comment and only then you’ll be able to do so.
- Go to your profile.
- Find the tweet you’d like to pin.
- Click or tap the icon located at the top right part of the Tweet.
- Select Pin to your profile.
- Click or tap Pin to confirm.
If you want to remove a pin tweet from your profile;
- Go to your profile page.
- From your pinned Tweet, click or tap the top right icon.
- Select Unpin from profile.
- Click or tap Unpin to confirm.
The short answer? Because it has high levels of engagement (likes and retweets).
Social proof works. It’s not a secret but many people seem to forget about it. By pinning a tweet to your profile you can build that social proof you need to incite action in people. Or you can show already existing social proof to incite instant credibility.
A clear example of this is Commun.it’s own pin tweet. It has a lot of engagement and after talking to Netanel, I came to understand that tweet generates an average of 10 new leads per day. Not bad, right?
There are three elements you have to consider when creating your own pin tweet. Why, how, and what.
As awesome as you may be, you should consider the fact that people have things they consider more important than you. It’s also highly likely they’ll never see you again so make it worth their time.
Address their subconscious question.
Why should I care?
If you do that, you’ll have their attention. After that, address the how.
Here’re some ideas to help you address their why:
- Their beliefs;
- Their personality;
- Their environment;
- Their narcissism;
- Their existing relationships.
After we find something we like (or hate) we ask ourselves “how is this going to help me or affect me?” Paint a picture of the transformation people will have after doing what you are asking of them. Add social proof in the form of an image or video if possible.
The last part is for your CTA (call to action). In other words, what’s the next step? Think about the next step in their journey. What do you want them to do?
- Click on a link?
- Reply to your tweet?
- Vote on a poll?
- Retweet your tweet to their followers?
- Click the like button?
After you select what your goal is, make it simple and write it down. Make sure to only add one call to action per tweet, otherwise, you might cause decision paralysis (complete lack of ability to decide).
There are three tweets I want to share with you today. Let’s start with Commun.it’s, shall we?
The color green represents why, yellow is how, and red is what.
Why does it work?
The green part filters people who aren’t ideal Commun.it customers. The yellow section lets you know how their service will help you. And the red part tells you what the next step is. I’ve got to say the “click to DM” button is a nice touch.
Gary’s pinned tweet is all about asking for the sale but before you rush to create your own, let’s determine why it works for him.
The reason this works for Gary is due to his jab, jab, jab, right hook thesis. He puts out so much free content he “guilts” (as he puts it) people into buying. Gary hardly ever asks for anything in return so whenever he does, his hardcore fans are ready to act in kindness.
This level of response is rare but it’s a testament to what we can accomplish if we focus on providing value rather than taking all the time.
If for some reason you don’t know who Lewis Howes is, then you probably know Ellen. By pinning his interview on the Ellen show, Lewis is immediately creating a connection with you through association. If you love Ellen then you’ll probably like Lewis too.
Additionally, by being on the show, Lewis is showing he’s an authority in his field and he’s worth listening to. Who wouldn’t want that, right?
- The easier you make it for people to take the next step, the better.
- Don’t overcomplicate things, you’ll make people feel uncomfortable and lose them.
- The relationship you have with your followers will help you increase the odds of success.
- It’s not always about having people take action but positioning yourself as an authority and keep you top of mind.
Take what you’ve learned here today and use it to create your own pin tweet. It’s a quick way to show some authority and it could open doors for you.
If you found this post useful, make sure to share it on Twitter. 😉
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