One of the most things that always interest everyone is who has the most twitter followers and how to get followers on Twitter. for many brands, isn’t a go-to source for expanding brand awareness. In fact, only 50% of marketers use the platform to engage with customers. Other avenues, like Facebook and YouTube, are well-known for high levels of consumer engagement, and they are often touted as being a goldmine for securing revenue-generating clients.
But here’s the truth of the matter. Knowing how to get followers on Twitter is essential to your overall marketing agenda.
Twitter has more than a few users. In fact, there are a mind-boggling 335 million people who actively use the platform. Even better, they’re global. The platform supports more than 40 languages, and with only 68 million of its active users being located in the United States, this means the other 267 million are located in other parts of the world. If your brand has a desire to appeal to a global audience, Twitter is the place to do it. Check out the infographic below to learn more about Twitter users.
get more followers on Twitter Click To Tweet
Advertising on Twitter is cost-efficient. The average cost per engagement has decreased by a stunning 32% in the first quarter of 2018, yet the engagement rate has increased by 81% when compared to the previous year. This means there’s literally never been a better time to know how to use the twitter for advertising and marketing purposes.
Putting Twitter on the backburner is a costly mistake that can easily be avoided. Let’s cut straight to the chase and check out a helpful go-to guide that shows you how to get followers on Twitter.
Tweet, Tweet, Tweet, Tweet, TweetGrowing your presence on Twitter involves actually using the platform for what it was created for -- tweeting Click To Tweet. Your content strategy on the platform needs to be aggressive and it should include tweet after tweet after tweet. You may be able to get away with posting two or three updates a week on Facebook and one weekly update on YouTube, but this won’t suffice on Twitter. Valuable data released by CoSchedule reveals you need to tweet anywhere from three to seven times a day to achieve optimal engagement rates.
What does this mean? It likely means you need to have someone in your marketing department fully devoted to creating and publishing tweets. Cause not only do you need to tweet often, but these tweets need to be well-planned as a part of your business marketing plan, appealing to your audience and enticing them to hit the retweet button. When they retweet, it lands your brand in front of their followers, which is crucial to increasing your own following count.
But here’s the good news, you don’t always have to come up with new content to tweet.
Content upcycling, also commonly referred to as content recycling, involves taking components of your existing content and transforming them into new pieces. You can pull content from your website, blog, product and service descriptions, and even from your old social media posts. Not only does content upcycling create a pathway for expediting the content creation process, but it also allows you to strategically stretch your content budget.
We’ve got even more good news — you don’t always have to tweet your own content. You can retweet posts from industry influencers, your followers, news outlets, and more. And to top it off, you can use social scheduling software to automate the publishing process, meaning your social media manager can focus on other core tasks instead of worrying about tweeting in real-time. Check out the infographic below that outlines the true value of retweeting.
The point of filling up your Twitter feed with new tweets is to let your audience know you’re active and ready to meet their needs. If your feed looks like it’s been left to the wolves for months, your audience may mistakenly think your business has closed its doors. More importantly, people won’t hit the follow button. You have to let potential followers know there’s a good reason to follow you, and it starts with tweeting engaging content; this is key for knowing how to get followers on Twitter.
Start Informing, not MEforming
Nobody likes obnoxious people who stand around talking about themselves all day. The same applies to your brand. If you tweet everyday, all day how awesome your brand is, this is going to push your audience away, and it makes you a MEformer. Rutgers University recently conducted a study and found only 20% of users on Twitter are informers. They use their Twitter feed as a stage for sharing information that truly matters. This means 80% of users are MEformers. Are you an informer or a MEformer?
Hopefully, you’re an informer. The Rutger’s study went on to reveal that informers tend to have double the number of followers than MEformers. Instead of posting tweet after tweet about how great your brand is, consider posting information about the ways you give back to the community. Share a tweet that shows how your product actually helped someone. Ask your audience a question and respond to their feedback to show them you’re truly concerned about their needs and not just your own. Upload a discount coupon and share it as a tweet and use user-generated content to build the community for your brand. Here’s a neat infographic that shows the benefits of asking questions on social media. Notice how one part of the infographic points out that it’s not only your followers that engage when asking questions. Sometimes, you’ll have strangers who chime in, which is excellent for growing your Twitter presence.
Pay It Forward
If you see a brand accomplishing a goal that you’ve accomplished yourself, pay it forward by tweeting the brand with a congratulations. Make sure to steer clear of shouting out to competitors, and instead congratulate any industry-related companies that aren’t direct competitors. Not only does this show your good will toward other brands, but there’s a good chance these brands will follow you, which pushes your brand in front of their audiences.
Paying it forward doesn’t have to be difficult. Simply take an hour or two and research some of the brands you’d like to connect with and dig through their online press releases to pinpoint some of their latest accomplishments. Then, tweet them using their name and Twitter handle and you’re good to go. The good vibes are sure to return in your favor.
If potential followers view your feed as overly promotional, they won’t hit the follow button. You have to show them you are much more concerned with sharing valuable information that improves their lives rather than being solely focused on increasing your revenue.
Call It for What It Is
Has your business been selling shoes for the past 10 years? If so, then this pretty much qualifies you as a shoe guru, and a guru is exactly what you want to be on Twitter.
According to Roy Povarchik, there is such a thing as the hierarchy of Twitter Greatness, and if you intend to grow your followers, you need to be as high up as you can on this pyramid.
Twitter Greatness Hierarchy Pyramid
If you profess yourself to be a guru, studies show you’re likely to get an average of 100 more followers than the average non-guru Twitter user. If you don’t want to call yourself a guru, you can always label yourself as an expert or an author. Just pick a well-respected title that applies to your line of work.
Perfect Timing Leads to Perfect ResultsAssessing your definition of success is paramount in determining whether or not your Twitter strategy is actually successful Click To Tweet; this involves creating key performance indicators (KPIs), which are, essentially, goals that you set for yourself. Let’s say you have a goal of attracting five new followers a week; that’s 260 new followers a year! That’s quite an achievement when it comes to expanding your brand awareness, especially if these new followers are retweeting some of your posts.
When strategizing to meet this type of KPI, you have to make sure your tweets are landing in front of your audience at the right time; this is why perfect timing should be a top priority. If you’re posting all of your tweets when your target audience is in dreamland, they won’t even know you’re tweeting at all. Conducting a heavy amount of research is imperative in spotting when your audience is on Twitter; this will involve creating a detailed buyer persona.
According to research conducted by Sprout regarding how to get followers on Twitter and other social media sites, the best times to tweet on Twitter are in the early and late afternoons, which makes sense being that most people are working and unable to give Twitter much of their attention during the daytime. You still need to take into account varying time zone differences, though. If half of your customers are on the east coast ,and you intend to blast a few tweets at 8:00 pm PST, they’re likely to be in bed. But if you post it too early, then the half that’s located on the west coast will still be at work. As you can see, perfecting your timing of tweets takes a lot of planning.
Connect With Local Businesses
Where are your customers at? Creating a buyer persona will answer this question. If you have a large number of local customers, then you’ll definitely benefit from connecting with local businesses. Give them a shout out every now and again on Twitter and there’s a good chance they will follow you back as well as retweet some of your posts. When they do, this puts your brand in front of all their followers, and it’s likely to drive followers back to you. If you have a global audience, pinpoint the top five areas that represent your largest number of customers; these are the areas you will want to focus on when connecting with local businesses on Twitter.
Reply to Influencers’ Tweets
Twitter is a masterful stage to carry out conversations through tweets and replies, and when approached correctly, you can use your own replies to attract followers. When a user clicks a tweet, it expands and shows any replies. It also shows who the reply came from. If you leave a reply that someone finds interesting or engaging, there's a good chance they will click the follow button that displayed with your Twitter handle Click To Tweet. With this in mind, it’s a good idea to leave replies on some of your competitors’ tweets. You’ll capture the attention of their followers, and maybe, just maybe, you might steal away a few of their revenue-generating customers.
It’s Time to Grow
Asking yourself how to get followers on Twitter? Use our helpful go-to guide throughout your entire Twitter marketing campaign. And remember, social media campaigns are always ongoing, with the potential to secure more and more followers.
Your Twitter strategy should be aggressive, but it shouldn’t convey your brand as having a lot of aggression or being overly-promotional. Try to keep things light and happy and always respond to those who engage with your posts. If possible, send out a thank you message to your new followers. There are a ton of tools available that simplify growing your Twitter following. And with the right strategy in place, you’ll have a huge following.