It doesn’t matter whether you’re using your blog, email newsletter, social media, PPC, or SEO to market your products and services.
Your end goal is always the same – to get more traffic and conversions. And while these methods are useful for gaining traffic, they’re not always effective in generating conversions.
For this, you’ll need something a bit more unique, yet efficient. That’s where popups come into play. These clever tools are an ideal way to get attention and reactions from your target audience. But this is only possible when you use them the right way.
In this article, we’re going to cover 7 use cases for popups that can drive leads and conversions for your brand.
Let’s get started!
1. Use Popups to Grow Your Email List
Now, there are several ways you can use popups to grow your list of email subscribers. One way is to have a popup box shows up when users scroll down 60% of the way. Of course, you can have it show up anywhere on the page – the top, middle, bottom, etc.
The idea is to gauge their interest. By waiting until they reached the 60% mark, it ensures you’re attracting those who’ve shown real interest in your content.
And if you’re really tailoring your campaigns for various segments, then you can create multiple popups based on the blog content.
For example, if you have a section on recipes, you can have a popup that offers free recipes delivered weekly to users’ inboxes. Then you can also segment this list so that you can tailor your email campaigns to their interests.
It’ll also make marketing your products (recipe ebook?) to them a lot easier.
2. Generate More Leads with Popups
What makes popups effective is the ad copy and the timing. If you know your audience, you can design your popup campaigns to show up at the right moments. Besides using them on your blog, you can use them on other areas of your site.
For example, on your service or product pages, you can create popups that relate to the content. For instance, on your shoe page, you can have a popup with a discount code for shoes. Or you can keep it general, offering free shipping on orders over a certain amount.
The key is to hone in on their position in the buyer’s journey. Chances are if they’re shopping around on your products and services pages, they have some sort of intent to buy. So offering a discount code in exchange for their email address would be ideal.
Another option is to use a popup floating bar. This is recommended if you have a landing page for your PPC campaign that you can tie it to. The popup can feature a coupon code to entice your leads to take action. Then to keep track of your leads, you can implement a UTM.
3. Reduce Your Abandoned Cart Rate
Here’s a metric that makes you cringe – 77% abandoned cart rate. Unfortunately, that’s the reality for a lot of e-commerce businesses today. Of course, it doesn’t have to be this way.
You can combine your email and popup campaigns to help drive down this number. Via your emails, you can remind your shoppers that they have items waiting for them in the cart.
But that’s something you can use as a last resort. To prevent them from leaving their cart in the first place, you can use an exit intent popup. This shows up when the user is about to click away from your website, asking if they’d like to complete their order before they go.
Then to give them some incentive to do so, you can offer a coupon, discount, or even a freebie. There’s a reason why retailers consistently create BOGO events. Try making a BOGO offer in your exit-intent popups for users with items in their cart and see how it goes!
4. Get More Inbound Calls from Hot Leads
Sure, emails are great to collect from your leads, but what can really drive up sales are inbound calls. This is probably the leading sign of a prospect’s intent to purchase from your brand (aside from walking into your physical location).
But how can popups help drive more calls to your business? Again, it’s all about timing and placement. For example, say you have users on your services page who are about to click away. You can have an exit intent popup that shows up offering live-help with one of your agents, and a phone number.
You can even make the phone number clickable so that smartphone users can call you at the push of a button. This is simple to do with a click-to-call mobile widget.
The more convenient you can make it to contact you, the better.
5. Make Announcements About Your Brand and Products/Services
You’re consistently working to make your business better for your customers. So to help ensure that your audience is alerted of your upgrades, new products, promotions, and other noteworthy updates, you can use popups.
These should be strategically placed on the page and timed adequately. For instance, when a visitor stops by your products page, you can have a popup detailing your new available products.
Or if there’s a new feature on your site, you can have a popup point it out on the home page (or whatever other pages it shows up on). There are many ways you can make use of popups to drive attention to the new additions to your business and website.
Not only should you want feedback from your visitors, but understand that your business needs it. The feedback from your customers and users can help you to improve your website and brand experience.
For instance, if your site is too slow, cluttered, confusing, or lacking, then you want to know about it immediately. However, this isn’t possible unless you make it easy and convenient for your visitors to give you feedback.
For instance, an exit intent popup can be used to ask the user to take a quick survey about their experience with your site. Or after a certain amount of time on your site, the popup can show up to see why they like your site.
Then if you want to generate reviews from customers, you can have a popup asking for a quick rating and review after they’ve completed a purchase. You can then use the reviews you collect on your testimonials page, landing page, and other marketing collateral.
7. Promote the Other Content On Your Site
You built a site filled with content that’s engaging and intriguing. But sometimes, your visitors need a little help finding other content to consume. One way to help them navigate your site or blog is to use a popup with content suggestions.
These suggestions should be relevant to the content they’ve already read so they’re more likely to view it. You can also use your popups to drive leads to your products. For instance, if you have a blog post about a certain style of shoes, you can have a popup show at the end or near the end pointing visitors to the product and other similar items.
At the end of the day, you want to have a strategy that’ll take your traffic and leads and convert them into customers. This is the beauty of using popups – they play on the user’s intent, helping them to make a final purchasing decision or pushing them closer to the end of the buyer’s journey.
As for the platform you use for your popups, make sure it’s one that’s affordable, intuitive, and packed with features that’ll make your campaigns a success.
Poptin is one platform worthy of checking out, so stop by today to see if it’s right for your digital marketing strategy!