I’d like to show you 5 ways with which you can gain followers on Twitter.
Most businesses in the US still prefer using Twitter to communicate with their clients.
Twitter is a great way for businesses to stay in touch with their clients and partners.
The power of Twitter for business lies in:
- What we say
- The way we say it
- How many people share our opinion
- Managing the sharing
- Damage control
What we say
Some of us find social media a little daunting since we need to think of every word.
If you are Ballers fans, you already know that Ricky shouldn’t have tweeted that.
It’s not always outlandish and out there but it’s hard conveying emotions via a 280-character long tweet.
Also, your personal and your business’s Twitter profiles should be synched.
Nothing worse than reading that a Pizza-chain’s owner saying his competitor’s was better.
The way we say it
“Words are like doves – once you send them away, they never come back” – Russian proverb.
Our tweets should follow a simple guideline that corresponds with our brand as a whole.
Avoid using different types of syntax or spelling variations to avoid confusion.
The use of hashtags should be based on research and consistency.
Don’t create unnecessary confusion among your followers just because a word was “trendy”.
There are easy ways to find out what the best hashtags are for your niche.
Produce better insights in terms of competitor analysis by using tools such as Ritetag:
By right clicking on the picture, you can get wonderful and super-relevant hashtags to use.
This also works for Instagram, Linkedin and Facebook.
You can also click “compare” and go here:
Some of the suggested hashtags are time-sensitive so use them wisely.
These could seriously help to gain followers on Twitter (and not just there).
How many people share our opinion
I always suggest people be the center of attention.
Producing a new service or product that disrupts the market is one way to go.
Get more people with a large following to follow you (especially ones with the most Twitter followers).
Get them to retweet your tweets and add their own “magic”.
This is how you gain followers on Twitter quickly and swiftly.
Just because you have a large following doesn’t mean you actually have the exposure.
You should always check your analytics to understand your audience better and produce insights.
Are your followers real or bots?
Can you create something tangible from this audience or not?
The more you understand your analytics, the better you become in acquiring more and more followers:
In this example, we understand that the to most common interests are “science news” and “tech news”.
We must look for the right hashtags to attract more people based on their interest.
We can also target niche audiences (still relevant but not overcrowded).
Managing the sharing
As marketers, we push the right tweets to the right people.
By engaging with the right people in our crowd, we can produce viral content:
The first one on the list had the most followers but only 9 engagements.
Don’t get sidetracked and decide “hey, he’s the guy to talk to”.
#2 is fascinating: he has fewer followers, but his engagements with our content are the highest.
He’s definitely relevant for our business in comparison with the other two.
It doesn’t mean we should put the others on the backburner necessarily.
We should definitely leverage this and produce better relationships with them.
This could help us to gain followers on Twitter, obviously.
Scheduling your tweets is also a great way to manage the sharing.
It’s quite easy, just look at the time of day and the number of engagements in it.
“It’s not what you know, it’s what you can prove” – Denzel Washington, Training Day
A wrong tweet may become a public relations nightmare.
It could be a frustrated client who didn’t receive a prompt reply.
It might go like this:
- The client tweeted and hashtagged your profile as the object.
- The client tweeted to you directly and told everyone in the process.
Let’s assume #1 has occurred for a moment:
You sell pizzas and a client received his pizza later than was promised.
The client decided to tweet about it.
Unfortunately, the client decided to tweet by tagging you.
Even if that person has no huge following, he might receive one if you don’t keep it under wraps.
The longer it takes you to answer that person and apologize, the harder it becomes to clean it up.
Let’s now assume that number #2 has occurred, which is easier to deal with.
The person tweeted you directly as the object of his/her frustration.
Let’s assume the same story; once you’ve been tagged in a direct tweet, it would probably take you a much shorter time to answer the client, duly apologize and keep the damage from going any further.
Don’t start a tweet war with clients or just don’t be insensitive on social media:
Absa really took failed here and these tweets become social media PR nightmares if they aren’t handled at the right time.
A friendly banter, on the other hand, may save your business if done correctly and by the right person on your team:
(this is exactly how you handle “bad customer service” with a smile)
Remember that damage control done right could seriously help with your overall image and gain followers on Twitter, for better or for worse.