Why You Need to Unfollow to Get More Free Twitter Followers
Unfollowing people on Twitter might seem like the worst tactic ever to gain new followers, but it’s an important tactic to get more free Twitter followers and grow your account.
The truth of the matter is that following too many people on Twitter will spam your feed, making it difficult to find relevant and interesting content. Following too many people can also backfire by diluting your brand your brand and harming your reputation.
As a small- to medium-sized business, you should only follow people on Twitter that match your brand image, fit your industry, and help you improve your social media engagement. This means it’s time to cut ties with following hundreds of unnecessary accounts. If you do, you might just discover that you get more free Twitter followers.
Why You Should Unfollow on Twitter
Twitter is a platform about building relationships. It’s a great social media channel for making connections, learning the latest news, and discovering new influencers. The problem with following too many accounts is you dilute those relationships and increase the gap between your company and your followers.
A quick Twitter search reveals that most industry leaders are selective about who they follow. For example, @Samsung follows only 1,535 key accounts compared to have more than 391,000 followers. The same goes for Breckenridge Brewery (@BreckBrew), which follows 1,167 accounts but has 59,500 followers.
The other problem with following too many accounts on Twitter is that it can be difficult to monitor what those accounts are saying, and that’s a problem. Who you follow is indicative of your brand. If you accidentally follow someone who posts an image of a swastika, you could, inadvertently, be associated with those viewpoints. Believe us, there’s no worse way to gain free Twitter followers!
By unfollowing every account that you can’t personally verify fits your company branding, then you ensure that all tweets associated with your account are quality tweets. This is vital to protecting your reputation and making your Twitter account a step above the rest.
How to Unfollow on Twitter
So, you’re probably wondering then, how do you start to unfollow accounts? If you’re following thousands of people, the prospect of weeding out the good from the bad is probably incredibly daunting. But don’t worry; you don’t have to go through the process on your own. There are quite a few tools that can help you out.
At Commun.it, we’re all about helping you get to know your followers. Using our software, you can know when someone unfollows you on Twitter, engage with top tweeters and influencers, and look at your history to better understand your followers and who you’re following.
RoboTwity is a powerful Twitter plugin tool that you can use to quickly unfollow all of the accounts connected to your account or just a select few. It can also help you find the right accounts to follow, after you clean up the wrong accounts, of course.
In addition, Twitter just recently revealed that it’s testing a new feature that will recommend accounts you should unfollow. A Twitter representative told Slate, “We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly,” the representative said. “We ran an incredibly limited test to surface accounts that people were not engaging with to check if they’d like to unfollow them.”
There’s no word yet on when/if this feature will go live, but it’s something to keep an eye on in the future, as it could be highly valuable.
Unfollow for More Free Twitter Followers
So, how exactly does unfollowing thousands of accounts help you get more followers for your Twitter profile? Haven’t we’ve been told again and again that “following back” is one of the best ways to grow?
At first, once you finish your unfollow spree, you’re probably going to lose some followers, but don’t panic. Many of the followers who unfollow you after you cleanse your account were most likely bots and other fake accounts. When it comes to Twitter, only engagement and real connections matter in the long run, so it won’t be a loss.
Speaking of engagement, by narrowing who you follow, you’ll discover that it’s easier to improve the relationships you have left. Your time is valuable, and you need to be able to focus only on those Twitter accounts that can actually impact your bottom line. Following just a few hundred, highly relevant accounts will help you get more free Twitter followers by making it easier to make important connections.
For example, @ThePointsGuy, a blog all about travel, only follows travel-related accounts, which makes sense.
Businesses aren’t expected to follow thousands of accounts anyway. Keep it simple and follow these general follower rule guidelines if you want to see true account growth.
- Stop caring about whether accounts follow you back. If the account is within your brand, follow them anyway and interact with their tweets. Eventually, you may convert them to a follower once you demonstrate the quality of your content and interactions.
- Only follow accounts that you want to see on your Twitter feed. This keeps your Twitter feed relevant, so it’s easier to retweet, reply, and like good content.
- Only follow accounts that you want connected to your brand. If you have a business groupie who retweets all of your content, you might be tempted to follow them. However, if they ever share inappropriate content that’s not on brand, refrain from the temptation. It’s not worth the risk.
- Only follow accounts that engage with you. There’s no reason to follow accounts that do not interact with you or pay attention to your content. These are accounts you want to drop. The good news is that Commun.It has a simple solution to make it easier than ever to drop accounts that don’t engage (retweet, like, comment, DM) with you.
Unfollowing might seem like a strange way to get more free Twitter followers, but it really does work. Take the time today, and use Commun.it to start looking through the list of who you’re following. You might be surprised by who’s associated with your brand and how easy it is to clean up the mess.