Social media is a lot like life. It’s all comes down to how good you are at nurturing relationships. A pithy cliche if ever there was one, but there is some truth to this fortune cookie wisdom. See while platforms like Twitter and Facebook are an integral part of any digital marketer’s daily to-do list, they’re so much more than that.
These social networks, if used correctly, can help you build meaningful connections, and perhaps that’s why we’re all so fascinated by them. We know of people who’ve used Twitter to land life-changing jobs and even make life-long friends. But of course you do too, because that’s just the nature of this phenomenal virtual world.
Like it or loathe it, social media has become such an integral part of our daily lives that you can no longer afford to ignore it. With 2016 around the corner, it’s the perfect time to re-evaluate your goals, and see how you can use your social media efforts to boost meaningful engagement.
We’ve put together 10 of our most actionable tips to help you get the most out of your Twitter community in 2016.
Here are our tips for kicking butt on Twitter in 2016:
1. Get dressed up for the occasion
Your Twitter profile is the first thing people see, and can impact their decision to engage with you. So make it count. It’s worth investing in a quality profile picture. That means no suspicious looking selfies or other random images. This is your opportunity to introduce yourself. Please don’t waste it! The header image is also important, and says so much about you. Ideally this should say something about who you are; what you stand for and like to Tweet about. But be creative and remember that your profile should capture your personality.
2. Get a game plan
Before you send another Tweet, ask yourself: how do I want to use my Twitter community? Is it your branding tool? Perhaps you’re hoping to use it to build meaningful connections or promote a new product? Whatever you have in mind, it’s essential that you get clear about this before you start littering cyberspace with well-meaning but pointless content. Because let’s face it, there’s enough of that online already.
Once you have defined your game plan, you can start tailoring your content to suit those specific objectives. This includes the kind of content you share, retweet as well as the people you choose to connect with. See how important that one decision is?
You can use Commun.it to pinpoint relevant people to enagage with, and to find the most relevant content to share. Our lead tracking tool streamlines this process, and is the best way to filter through all the online noise.
3. It’s your real estate. Use it!
Your Twitter bio is as important as any other aspect of your Twitter profile, and yet so many overlook it. The tricky thing is that you only have 160 characters to introduce yourself and make that lasting impression. That’s one short “Hello World”, and you aren’t going to cram it all in there. No matter how hard you try. It’s a trial and error process with many revisions along the way. So be patient.
Here’s our secret formula and a good way to get started:
- Ask yourself what you want to be known for? For example: copywriting
- Turn that into a noun. For example: copywriting —> copywriter
- How would you describe the way you do what you’re known for. E.g. slow-typing
- Now put it together. For example: Slow-typing copywriter.
- What’s your mission? Example: I’m on a mission to put commas in their place.
- Combine. E.g. Slow-typing copywriter on a mission to put commas in their place.
- Add a short call to action. For example: How can I help?
- Combine. E.g. Slow-typing copywriter on a mission to put commas in their place. How can I help?
- Feel free to play with it
- Be sure to include a link to your website
- Add tracking parameters to the link
- Add relevant hashtags to your bio
4. It’s a party. Show your face
One of the most common mistakes people make on Twitter is they share content without ever engaging with others. Twitter is the perfect platform for conversation so be sure to use it. While this can feel overwhelming at first, you can start by following relevant people.
It’s also always a good idea to mention people when you retweet their content. You can do this by adding a comment to a retweet and then adding “via @twitter handle” to your tweet. In fact, using Commun.it’s Quote feature you can hover over someone else’s tweet and then add your own comment.
Commun.it’s algorithm is designed to find people you should engage with. This includes people you should thank; reply to and re-engage. The platform also finds the best content in your community, making it easier for you to find content to retweet.
5. Don’t be afraid to share the love
Engaging with others is an integral part of Twitter, and one of the main ways to boost engagement. You can easily do this by retweeting relevant content. Not only will your community benefit from any valuable content you share, but the people you retweet will really appreciate it. You can find content to retweet under the “Share Top Tweets” tab.
Don’t get so caught up in sharing, that you forget to listen to what others have to say. Your Twitter stream should be a mix of your thoughts, content you find interesting and engagements with other users. Keep in mind that engaging in conversations is one of main factors that differentiates Twitter from other social networks.
Use Commun.it to monitor anything from mentions of your company, topics you’re interested in and even your competitors. It’s a great way to stay on top of your community as it helps you see who has retweeted you, mentioned you as well as who you should re-engage.
7. Nurture friendships
It’s not enough to follow or mention someone in a tweet. The key is to build a relationship where both parties mention and engage with each other. This can be done by mentioning the person on a regular basis; asking for their thoughts on something and even sharing content with them that might be of interest. But remember the only way to build meaningful connections and see results is to do this consistently.
8. Be yourself
It’s okay to use Twitter as a social media marketing platform. Many people do. But be sincere about it, and don’t be afraid to be yourself. People want to see glimpses of who you really are and what makes you tick. In fact, people who infuse their tweets with personality tend to see more engagement.
As far as possible, tweet as you would speak. Use the same words, expressions and even throw in some slang from time to time. The same applies for the kind of content you share. If you love cupcakes, for example, and happen to see a mouthwatering red velvet cupcake in a bakery window on your way to work; snap a pic and share it! That’s real, authentic and people love it.
9. There is no such thing as ‘just because’. Get strategic
It doesn’t matter what your Twitter objectives are, on social media there is no such thing as ‘just because.’ Before you tweet anything ask yourself: what am I hoping to achieve by sharing this? Make sure that the tweet or picture fits in with your overall social media objectives. If not, don’t share it! The same logic applies to every aspect of your social media management from the content you share to who you choose to follow.
10. Be polite but not a pushover
Vulgar, impolite language will quickly get you unfollowed. And if you’re not careful, it could even result in people blocking you. So watch you. Think before you tweet! Having said that, don’t be a pushover. If someone is rude or insulting you have the option to block or unfollow them. Always keep in mind that Twitter is about building a community of people you want to talk to. If someone is cramping your style, it’s up to you to do something about it.